1. Information We Collect

A. Information provided directly by you

• Full name
• Mobile number
• Email address
• City or location
• Preferred property location
• Preferred property type
• Preferred configuration, such as 1 BHK, 2 BHK, 3 BHK, villa, plot or commercial property
• Approximate budget
• Purchase or investment requirements
• Preferred time for communication
• Site visit requirements
• Any information voluntarily provided through enquiry forms, WhatsApp, email, telephone calls or other communication channels

B. Information collected through digital platforms

• Advertisement interactions
• Campaign or source information
• Lead form submissions
• Website visits and pages viewed
• Device and browser information
• Approximate location
• IP address
• Referral or source information
• Cookies and similar technologies
• Analytics and engagement information

C. Information received from third-party sources

• Google Ads
• Meta/Facebook/Instagram
• LinkedIn
• YouTube
• Property portals
• Lead-generation platforms
• Real estate listing platforms
• Marketing agencies
• Channel partners
• Referral partners
• Developers or project owners
• Other lawful business partners

2. How We Collect Information

• Our website
• Property enquiry forms
• Landing pages
• Online advertisements
• Google Ads and related Google services
• Facebook and Instagram advertisements
• Social media platforms
• WhatsApp communications
• Telephone calls
• SMS
• Email
• Property portals
• Site visit registrations
• Offline forms
• QR codes
• Events and property showcases
• Referrals
• Channel partners
• Developers and project partners
• Other lawful sources

3. Purpose of Collection and Use

• Responding to your property enquiry
• Understanding your property requirements
• Providing information about properties, projects, locations, prices and availability
• Connecting you with relevant real estate developers or project representatives
• Arranging property site visits
• Assisting with property purchase or investment decisions
• Providing information regarding new launches, offers, promotions and projects
• Conducting sales and customer follow-ups
• Managing customer and lead records
• Running and measuring digital marketing campaigns
• Improving advertisements and marketing campaigns
• Measuring advertising performance and conversions
• Conducting website and campaign analytics
• Managing remarketing or retargeting campaigns, where permitted
• Preventing fraudulent, abusive or unauthorized activities
• Maintaining business and transaction records
• Communicating administrative or service-related information
• Complying with applicable legal, regulatory and contractual obligations
• Protecting our legal rights and interests
• Any other purpose disclosed to you at the time of collection or otherwise permitted by applicable law

4. Digital Marketing and Advertising

As a real estate marketing and consulting company, we may use digital advertising and marketing platforms to promote properties, projects and our services.

Our campaigns may be conducted through platforms including Google Ads, Meta Ads (including Facebook and Instagram), YouTube, LinkedIn, property portals, search engines, social media platforms, email marketing platforms, SMS/communication platforms and other advertising or marketing technology platforms.

When you interact with our advertisements or submit a lead form, the relevant platform may collect or process certain information according to its own privacy policy and terms. We may use information received through such platforms to contact you regarding your enquiry and provide relevant property information.

5. Lead Generation and Enquiry Forms

Our advertisements, websites and landing pages may contain lead-generation forms. When you submit your information through such a form, you understand that:

• Your information may be received by us.
• We may contact you regarding your enquiry.
• We may verify or clarify your property requirements.
• We may share relevant enquiry information with the developer, project owner or authorized sales representative of the property you have expressed interest in.
• We may use your information for customer relationship management and follow-up.
• We may retain your information for a reasonable period for legitimate business, legal and compliance purposes.

Where applicable, the lead form may contain a consent or acknowledgement mechanism explaining the intended use of your information.

6. Sharing of Personal Information

A. Real Estate Developers and Project Owners

Where you enquire about a specific property or project, we may share relevant details with the developer, builder, project owner, authorized sales team or project representative. This may be necessary to provide you with project information, pricing, availability, offers, site visits or other requested services.

B. Service Providers

We may engage third-party service providers for website hosting, CRM, lead management, analytics, digital advertising, marketing automation, communications, email, SMS, WhatsApp/business communication, cloud storage, IT support, data security and customer support. Such service providers may process information on our behalf, subject to applicable contractual and legal requirements.

C. Professional and Legal Advisors

Information may be shared with professional advisors, auditors, consultants, lawyers or other persons where reasonably necessary.

D. Government and Legal Authorities

We may disclose information where required by law, court order, regulatory requirement, governmental authority or other lawful request.

7. Third-Party Advertising Platforms

Our website and marketing activities may use services provided by third-party platforms such as Google, Meta, LinkedIn, analytics providers and other advertising technology providers. These platforms may use cookies, pixels, tags, SDKs or similar technologies to measure advertising performance, understand user behaviour and provide relevant advertising. Your interaction with such platforms is also subject to their respective privacy policies and terms. We recommend reviewing the privacy settings and policies of the platforms you use.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure traffic, improve website performance, analyse marketing campaigns, measure conversions, support advertising and remarketing activities, and improve user experience.

You may be able to manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. Where legally required, we will provide appropriate cookie consent or preference mechanisms.

9. Analytics and Tracking

We may use analytics and tracking technologies to understand the number and source of website visitors, pages visited, user interactions, campaign performance, lead conversion, website performance and advertising effectiveness. Such tools may include services provided by third-party analytics and advertising providers. Information collected through these tools may be processed according to the respective third party's privacy policy.

10. Communications, Calls and Follow-Ups

If you submit an enquiry or voluntarily provide your contact details, we may contact you through phone calls, WhatsApp, SMS, email or other electronic communication methods.

Communications may relate to your enquiry, property/project details, price and availability, site visits, offers and promotions, new project launches, or follow-ups concerning your property requirement.

Where consent is required for promotional communications, we will obtain and manage consent as required by applicable law. You may request that we stop promotional communications at any time.

11. Consent and Withdrawal of Consent

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law and the consequences of such withdrawal. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

You may contact us using the details provided in this Privacy Policy to withdraw consent or request cessation of specific processing activities. Where technically available, we will provide an easy method for withdrawing consent comparable to the manner in which consent was provided.

12. Accuracy of Information

You are responsible for ensuring that the information you provide to us is accurate, complete and up to date. If you believe that information held by us is incorrect or outdated, you may contact us and request correction, subject to applicable law.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, providing requested services, maintaining customer and lead records, business and accounting requirements, legal and regulatory compliance, resolving disputes, preventing fraud or misuse, and establishing, exercising or defending legal claims.

The retention period may vary depending on the nature of the information and the purpose for which it is processed. When information is no longer required, we may securely delete, anonymize or otherwise dispose of it, subject to applicable legal requirements.

14. Data Security

We take reasonable measures to protect personal information against unauthorized access, unauthorized disclosure, loss, misuse, alteration, destruction and accidental disclosure.

Security measures may include access controls, password protection, secure systems, restricted access, data management procedures and other appropriate technical and organizational safeguards. However, no electronic transmission or storage system can be guaranteed to be completely secure.

15. International Data Processing

Some third-party service providers, advertising platforms, cloud service providers or technology providers may process information outside India. Where personal information is transferred or processed outside India, we will do so in accordance with applicable laws and requirements.

16. Third-Party Websites and Platforms

Our website, advertisements or communications may contain links to third-party websites, property portals, developer websites, social media platforms or other external services. We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

17. Children's Privacy

Our services are intended for adults and persons legally capable of entering into transactions relating to real estate. We do not knowingly seek to collect personal information from children for independent marketing or property sales purposes.

If we become aware that personal information has been collected from a child in circumstances where applicable law requires additional safeguards, we will take appropriate steps in accordance with applicable law.

18. Your Rights

Subject to applicable law, you have the following rights regarding your personal information:

20. Marketing Preferences

You may manage or update your marketing communication preferences at any time through the following channels:

• Using the unsubscribe option provided in an email
• Requesting removal from promotional communication through WhatsApp
• Informing our representative during a phone call
• Contacting us using the email address provided in this Privacy Policy

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, digital marketing practices, applicable laws and regulations, third-party service providers, or data processing activities.

Any updated version will be published on our website with the revised “Last Updated” date. We encourage you to review this Privacy Policy periodically.

22. No Guarantee Regarding Third-Party Platforms

While we take reasonable measures to protect information within our control, we cannot guarantee the security, availability or privacy practices of third-party platforms, advertising networks, social media platforms, property portals, communication providers or other external services. Your use of such platforms is subject to their respective terms and privacy policies.

23. Applicable Law

This Privacy Policy shall be governed by the laws applicable in India. Any disputes relating to this Privacy Policy shall be subject to the jurisdiction of the competent courts having jurisdiction over Bengaluru, Karnataka, subject to applicable law.

24. Contact Us

For questions, requests, complaints or concerns relating to this Privacy Policy or the handling of your personal information, please contact: